The necessity of optimization

Why is SEO Business Solutions necessary for your website?

The Internet is a hub for commerce and globalization. People use the Internet to look for companies, products and services. How do they search? They use search engines such as Google, Yahoo, MSN, etc. because they are the best way to find the information they are looking for online. Millions of people use search engines everyday to find what they want and need. A search engine is the easiest way to gather information from any part of the world. There is no doubt search engines have become a necessary tool for most of the people.
If you are selling a product and you want to reach the largest amount of people in the world, what should you do? Well, you can use standard methods such as advertising in the media. However, the cost of advertising on TV, the radio or in major newspapers has become prohibitive. In addition, these forms of media will certainly not reach the largest amount of people.
So, the question begs, what should you do? Many people choose to build a website. However, most people don’t realize that you need to advertise your website in order to generate traffic. There is a well understood formula on the Internet. Website traffic = sales. You can predict the amount of business a website will do by the amount of traffic it generates.
That’s where SEO or Search Engine Optimization comes in. You can equate optimizing your website for the major search engines to having a store front on a dead end street with no parking or in a major mall. One will get almost no foot traffic and the other will get plenty of foot traffic.
If you are not in the first two pages of the major search engines, you are on a dead end street, with no parking in a high crime area. No one is going to come to your store. However, if you are in the first two pages, now you are in that great new mall just outside of town, with excellent parking, security and lots of customers to cater to, but it doesn’t end there.
It is a known industry fact that most people only look at the first two pages of a search for the results. Another industry fact is that many people don’t even go to the second page; they choose to look at the results from the first page thinking that if a site is on the first page, it is because the product is good. It is a psychological reaction.
A good SEO company understands not only the way a search engine operates, but also the psychology of searches. A company like SEO Business Solutions has spent countless hours studying search patterns, not just keywords. Keywords are what a person uses for a search. But it is also important to understand the patterns. Does a person use on keyword when he/she first searches, or are combinations used? What keyword combinations are used (i.e. two-word, three-word keyword combinations, etc.)?
There are many factors which will help optimize and position your site. If you want to use trial and error you can. It generally takes an SEO company 120-150 man hours to optimize and position a site. Can you afford to spend 40 hours a week for the next four weeks optimizing and positioning your site? If you have the time, then by all means, go ahead and optimize and position it. However, keep in mind that you first have to learn to SEO and most technicians at SEO Business Solutions receive training during a period of 6 months to learn how to do it correctly. Well, we’re talking about serious studies with lots of reading material involved.
In the meantime, while you are doing all of that SEO work, who is taking care of your business?
That’s where a company like SEO Business Solutions comes in. We already have the knowledge and wherewithal to get your site where you want it to be. Go ahead and contact us. Website traffic = sales. Good SEO = placement in the first page of the major search engines. Since most people view only the results on the first page, then Good SEO = placement on the first pages = website traffic = sales. The logical end to the sequence is an increase in sales for your product on the Internet.

Conflict of Interest ?

Recently, an article appeared in the press that said Ask Jeeves and Lycos would each offer SEO (defined) services. After the piece appeared, Ask Jeeves said its only doing SEM because of a relatively small relationship it inherited when it acquired Interactive Search Holdings. Nevertheless, the article spurred some interesting and important discussion in the industry. Some search engine optimizers feel a search engine company offering optimization services is a clear conflict of interest. Others believe it’s the natural evolution of search engine monetization.

Search Engine Motives

But what are the search engines motives? Perhaps search engines feel they has something to gain by enticing potential customers with the fact its an actual search engine doing SEO, including on its own sites. The gain must outweigh the perceived loss of credibility with search engine marketers (SEMs).

In addition, the general public might not realize Lycos doesnt use its own spider-based search engine for its search results. (It currently uses Inktomi.)

Maybe offering SEO services is a desperate attempt to monetize search property for short-term value the engines can show shareholders. Is this the start of a trend?

Strained Relationship Between Search Engines and SEOs

A level of paranoia has always existed between SEO firms and search companies. SEO firms get light praise at best from search engines. SEO firms were largely responsible for demonstrating search engines monetization value. Now, however, they feel theyre being treated like an increasingly unnecessary middleman, one that can be disposed of once search engines have learned enough of the trade.

A public company can face extreme financial pressures. Its expected to always grow, which means having to be more competitive. This can lead to switching from a collaborative relationship with others (where revenues are shared) to a strained competitive relationship (where former partners are eliminated). Being one of the smaller search engines can place more pressure on a company to draw additional revenues.

Many search engine software engineers distrust most SEO firms. Then again, most SEO firms distrust other SEO firms. Search marketing has become an increasingly high-demand industry with a rather negative reputation. Ethical SEO companies appear to be the exception rather than the rule. (By ethical we mean those who actively try to give search engines relevant, valuable content and follow the terms and guidelines set forth by the search engines.)

Unfair Advantage or False Impression?

Working at a search engine company doesn’t impart you with any natural gifts for SEO. In fact, many SEO professionals seem to be quite amused at this service offering. They know how to optimize better than the search engine staff. Many search engine companies have to hire outside SEO professionals to help them optimize their own sites.

Having access to your own search engines algorithms (which might be construed as a huge breach of integrity) doesn’t automatically make you an SEO expert. That only comes with years of actual experience in optimizing sites.

Search engine staff might have access to search data, but they don’t always have access to data from Web analytics software, usability tests, focus groups, and sales. Do search engine employees understand site design, information architecture and making a site search engine friendly without compromising its user-friendliness and ability to convert visitors into buyers?

In this situation, the engines are “newbies”, which is where SEO Business Solutions comes in. SEO Business Solutions has been at the vanguard of search engine optimization since the term was coined. That’s years and years of experience in search engine optimization. While the search engine companies were trying to understand optimization, SEO Business Solutions was already optimizing.

We have tried to establish a working relationship with the search engine companies. Rather than trying to cheat our way to the top, we discovered techniques which are very search engine friendly and slowly but surely get websites to the very first page. It is a known industry fact that most searches don’t go beyond the first two pages, and most don’t go past the first page. The payoff for being on the first page of a search is incalculable in sales and prestige.

Do you want your site to be relevant? Do you want your site to be found in the search engines? Are you tired of seeing your competitors rank much higher than you in the search results? Do you want an increase in website traffic? How about an increase in sales? If answered yes to any of these questions, then it’s time for you to optimize your site. Only SEO Business Solutions will get your site positioned where you want it to be in an ethical and search engine friendly way.

Conflict of Interest

This new search engine service can be problematic ethically. One reason natural or spidered search results are so popular is they level the playing field. Small and medium-sized businesses can compete with larger companies.

Just because a large company has the budget to purchase loads of pay-per-click (PPC) ads doesn’t mean its site contains the most relevant information people are searching for. Relevancy applies to all types of businesses: small and large, profit and nonprofit, commercial and noncommercial. End users ultimately decide if a small company contains more relevant content than a large company through (ethical) link development.

Once search engines start offering paid natural search results, many SEO firms feel the search engine index becomes tainted. Money takes priority over relevancy. It’s OK with ads because ads are clearly labeled. But paid relevancy isn’t OK with spidered search results.

Paid inclusion has always been a hotly debated topic. Yahoo claims participating in its Site Match program doesn’t boost positioning, but some prominent SEMs don’t believe it. (View the Site Match submission page and Content Guidelines.)

Yahoo currently doesn’t openly disclose which sites participate in its paid inclusion programs. Would search engines label the search results that have been optimized by their SEO staffs?

Conclusion

We understand search engines need to make money and continually provide relevant results. We have no problem with paid inclusion programs, because they allow sites with problematic URLs (such as Session IDs) to be indexed without having to undergo costly redesigns.

However, SEO Business Solutions has decided to remain neutral on whether there is an inherent conflict of interest. We will let the industry be the judge as matters develop on SEM and SEO done by search engine companies and there is more empirical evidence to weigh.

SEO Business Solutions and Google

Here are some tips from Google on choosing an SEO Company
Be wary of SEO firms that send you email out of the blue. Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. Be careful if a company won't clearly explain what they intend to do. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google.
At SEO Business Solutions, we understand Google. We know how search engines work. We will not say that we understand them entirely because only they know their algorithms, but we know what works. We have tried and proven methods which garner results. We will not guarantee you a number one position on any page. But we can guarantee a first page position. If you allow us to work with you and you follow our advice or allow us to position your site, then you will see your site where you want it to be and increase your website traffic and your sales.

Experience has taught us that working with the search engines, rather than trying to trick the search engines is the best approach to Search Engine Optimization. The search engines have a job to do, which is to provide search results that are relevant to what the users type into their search pages. Our job as an Search Engine Optimization company is to help the search engines find that relevant content on your website. Our goal as a Professional SEO Company is to provide you with great service at an affordable price. The only SEO services we provide are those with a proven track record.
SEO Business Solutions believe in results which last, not results which will quickly move you up in the search engines and just as quickly get you banned and/or blackballed. Visit our home page, read about us and the ask us for a free quote. You will not be disappointed.